Skinning transit cards to look like chicken McNuggets and covering readers to look like dipping sauces, people will dip and dunk their way around town.
Steal the Deal
Using GPS, users take part of a virtual game of capture the fries. Once a user gets within 50ft of the virtual fries they have stolen the fries. It then becomes a game of cat and mouse as people race to steal and redeem fries at the nearest McDonalds.
The core of Allstate's Hispanic marketing is the Futbol Mexico site. Launching the "Your Best Play with Allstate and Zague" sweepstakes, we used the site and banner ads to give fans a chance to watch a World Cup playoff game with legendary MNT captain Luis Roberte Aves "Zague."
To drive registration, we contrasted sharing box seats with Zague against sitting next to the world's most annoying fan.
Our antihero makes unsolicited cameos wreaking all manner of sacrilege distraction, clicking on him takes you through to registration.
The audio budget was axed, but hey, would you have understood it anyway?
Pop-up print ad to promote Kaboom's ability to build a playground in one day.
Headline: Playgrounds built in a day.
Copy: Keep children happy and healthy by creating more play spaces across the country. Join the play movement at kaboom.org
Black and white poster to recruit college students to join SIFE and solve global humanitarian problems.