I grew up in the Nevada desert where water has been an issue since I can remember. With the crippling drought taking hold in the West I decided to create something for people to do that would save water and raise awareness of water use. The idea was Drought Day. Working with a few other ad guys, our goal was to raise awareness that Americans use 2.7 billion gallons of water showering daily. We drove people to www.droughtday.com to learn more info and started a conversation to raise awareness on twitter. 

We started with wild postings driving to our website. www.droughtday.com 

We started with wild postings driving to our website. www.droughtday.com 

We installed our shower noose at beach showers to deliver our message. 

We installed our shower noose at beach showers to deliver our message. 

Water repellent spray revealed our hashtag at locations that were wasting water like fountains and car washes. 

Water repellent spray revealed our hashtag at locations that were wasting water like fountains and car washes.