Social campaign for Coors Light highlighting the eight people you have in every bracket. The posts included copy describing people's tendencies for filling out their bracket; from dumb luck, to unwavering fandom, to extreme number crunching. The posts received thousands of likes and shares, and reached hundreds of thousands of fans.
Paul Octavious - Sprint - Chicago by Chicago
Built For Chicago - Sprint
Steal the Deal
Using GPS, users take part of a virtual game of capture the fries. Once a user gets within 50ft of the virtual fries they have stolen the fries. It then becomes a game of cat and mouse as people race to steal and redeem fries at the nearest McDonalds.
Poster series to promote Conan's show at the Apollo Theater.
Working with a team of designers I concepted and art directed a series of posters for Conan in Berlin.
Give Back Day
A company-wide poster campaign to recruit volunteers for the annual Give Back Day.